Yup, its Valentine's Day! The Day of Love. But forget your relationship status for a minute - whether youre single, committed, hitched, or open to persuasion, one of the most loving things you can do today is snap and share a selfie for a good cause.
Elton Johns AIDS Foundation is celebrating Valentines Day with the launch of its Love Is In My Blood 2.0 campaign. Last year, celebrities including Ai Weiwei, Emeli Sande, Sting and Stephen Fry joined in via social media to raise awareness about people living with HIV.
This years campaign focuses on the rise of anti-gay laws that risk suppressing HIV-related information and support to those who are most vulnerable.
Get involved by sharing an I love You selfie (using the global sign language symbol for I Love You a la David Furnish, above) on social media using #LoveIsInMyBlood.
