The brand new Attimo scent launched in New York and a clutch of stylishly dressed models were on hand to help mark the occasion. The star guest was Dree Hemmingway who is set to be the face of the fragrance, dressed in a black foil gown from Ferragamo's A/W 2010 collection. Irina Lazareanu also sported one of next season's looks, opting for a masculine tailored suit and trilby. And Agyness Deyn, still rocking her shaved head, wore a rock-chick little black dress.
In other Ferragamo news the brand has revealed that Massimiliano Giornetti has been promoted to creative director. The designer has been working for the label for ten years, overseeing the menswear collections, and showing his debut womenswear collection back in February. Now he his set to take responisibility for all of the label's lines, telling WWD, 'We want to make it more of a lifestyle brand. Of course, I am very well trained in ready-to-wear, but that is not the core business. What’s extremely important now is to give the consumer a very strong vision across all categories.'