We love a fashion rumour, and though neither the star nor the brand will confirm as yet, word on the (high) street is that Beyoncé is the next face of H&M.
The singer was spotted taking part in a glamorous photoshoot whilst on holiday in the Bahamas last week, wearing a printed bustier and a red flower in her hair.
And when one of her backing dancers tweeted, First day of trial in the Bahamas! H&M all set go the rumour mill went on overdrive. The tweet has since been deleted.
So is this the latest celebrity and fashion partnership on the cards? If so, it would come at a good time for the singer, who is on the cusp of releasing a a new song with her former band Destinys Child, as well as a self-directed autobiographical TV film, on HBO.
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