There, a vintage ice-cream van and candy-striped beach hut entrance set the scene for an LFW nightlife tradition.
Kristen Stewart, Hayley Atwell, Romola Garai, Erin O’Connor, Amber Le Bon, Tali Lennox, Irina Lazareanu, Kelis, Marina Diamandis, Eliza Doolittle and Jade Williams cooed over the thousands of fun-fair-esque animal balloons and queued for a go at the grabber machine.
‘It was my first-ever fashion show,’ Atwell told us as we waited for a turn in the head-in-the-hole photo board. Was she nervous? ‘I was very excited! It was a lot of energy and a lot of sugar for a very concentrated amount of time. I loved the humour of it, and I loved the dogs.’
Stewart, meanwhile, nipped stageside just before the Hurts set. For anyone who caught the band’s Glastonbury appearance (or anyone who rued missing it), it felt like something special to see them play what may be their last ballroom gig. Singer Theo Hutchcraft broke the hearts of every other woman in that ballroom, however, by apparently dating Alexa Chung, who would seem to have confirmed the rumours by discreetly declining to appear.
At the end of the night, every guest left with a tiger or leopard balloon, forming a wild seaside circus menagerie that bobbed giddily into the midnight London streets.