Campbell and two other model judges on the new American series will scout and mentor teams of aspiring models as they work their way through model-world challenges—think photo shoots, adverts and runway shows.

With the winner promised a gig as the face (it’s all in the name) of a 'major national brand', the concept seems poised as a potential successor to the Next Top Model franchise.

‘I am looking forward to working in partnership with Oxygen and Shine America to discover the next beautiful face of the modeling world,’ Campbell said in a statement. ‘With The Face the audience will get a real insider’s look at this exciting industry that has been so good to me. One lucky girl will become the face of a major brand.’

There’s a lot left TBA about the show, but can’t you just picture Campbell delivering one of her withering stares to an adversary on the judging panel? Let’s hope she’s not on her best behaviour—and that this show makes its way to the UK soon.