Rihanna will make her London Fashion Week debut at next month’s shows with her first Rihanna for River Island collection.
A collaboration between the singer and the high street giant was first announced last July, but fans have since had to be satisfied with seeing just one shot of Rihanna in a navy jumpsuit from the collection and tweeted pics from the campaign shoot ahead of its spring/summer 2013 launch.
‘Launching at London Fashion Week is a dream come true for me,’ says Rihanna. ‘I have wanted to design my own collection for a long time and to present my collection for River Island alongside all of the other great design talent at LFW is a real privilege. I can’t wait to see the reaction from my fans and the fashion press!’
The show will take place on Saturday 16 February ahead of the line’s global on-sale date of 5 March. It is being stocked exclusively in the United States and Japan at Opening Ceremony, as well as in-store and online in the UK.
River Island Chief Executive Ben Lewis says, ‘We are very excited to present our Rihanna for River Island collection at London Fashion Week. This is the perfect platform to showcase Rihanna’s design talent and ambition.’