Only the other week was ELLE tapping the words; Justin Bieber signs with NEO, now we have a feeling of fashion déjà vu as the global sportswear gurus recruit another teen style icon - Selena Gomez - to their brand.
To celebrate the pairing, Los Angeles woke up to colourful bright green paint, posters, and streamers spread across the city in honour of the actress, recording artist, and designer Selena’s new partnership with Adidas NEO Label.
The actress said; “It is a great partnership for me because NEO really cares about style and having fun with fashion and allowing you to be yourself.’
She went on; ‘this is something that’s always been important to me and is important to my fans, too: knowing they can express themselves through wearing whatever clothes they want and feel good about themselves.
‘I am really enjoying being involved with the design process and NEO is letting me have fun with this.’