No winter wardrobe is complete without a scarf, but it takes a little effort to make it stylish.
We love the array of knotting, draping and winding that can be seen on the streets of London and beyond, as the girls with street smarts take on the cold in ever more inventive ways.
All it takes is an outsize stitch, a bold flash of colour or a bit of texture and hey presto, it's one for you, zero for winter.
Emma, 23, Hairdresser. Topshop scarf, Cos coat, Religion shirt, H&M headband.
Claudia, 25, Intern. Like Mary scarf, vintage jacket, Cheap Monday shorts, Acne shoes, American Apparel bag.
Laura, Actress. Topshop jacket, boyfriend's t-shirt, Topshop jeans, vintage shoes, Asda hat, Prada bag.
Laura, Actress. Topshop jacket, boyfriend's t-shirt, Asda hat.
Shanika, 21, Sales Assistant. Pashmina scarf, Zara jacket, trousers and bag, River Island boots and hat.
Nora, 21, Student. Monki scarf, vintage coat, Cos jumper, Zara jeans, Superga boots, Marc by Marc Jacobs bag.
Maaike, 34, Fashion Designer. Monki scarf, Maaike Mekking coat, Sandro dress, Jill Sander sunglasses, Burberry bag.
Gioda, 24, Student. Zara jacket.
May, 24, Student. Zara scarf and jumper, Topshop jeans, River Island bag.
Meret, works at Sunday Art Fair Gallery. Vintage Armani coat, Reebok sneaker, Lacoste bag.