Lorraine's Blog

Lorraine's blog: How did I choose the winning interns?

 
 

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(J Brand jeans, Chanel sunglasses, Tommy Hilfiger jacket, Tucker navy blue shirt, Louboutin shoes)

Temperatures reached 28 degrees in London this week so out came the white

(J Brand jeans, Chanel sunglasses, Tommy Hilfiger jacket, Louboutin shoes)

 

The competition to be one of the 10 interns to help edit ELLE’s October issue was one of the most popular stories we’ve ever run on ELLEuk.com. And hundreds of you entered. Now we have finally decided on a shortlist of winners that we’re going to welcome into the offices of ELLE for this unique initiative, I thought I’d let you know how we chose.

Each of my departments at the magazine had a grandly named ILO – intern liaison officer. This person managed the entries. I would say to all of you who were unsuccessful that many factors were in play. We did remind everyone several times you have to be an intern to apply, so we had to immediately reject all those who were not interning.

And, for future reference, when entering a talent contest, thoroughly read the entry criteria. You would be surprised how many people went off on a tangent and failed to complete the information required. If you can’t do that then you can’t work on a successful business like ELLE, can you?

After we’d come up with a shortlist for each department, we talked through the entries in detail. I was looking for new ideas, people with their own voice and those who had done their homework and offered us elements of their entry that were suitable for ELLE and only ELLE. It’s not enough to say ‘I’m really great, have me’ – which I often encounter with those asking to intern at ELLE.

I picked the people who thoroughly understood the brand and this brief and those who had a unique idea to bring to us. Experience wasn’t the issue – enthusiasm, passion and clever but original thinking were what I was looking for. I also like spirit and in my career have always opted to employ those with less experience or qualifications but more spirit, these kind of people are game changers, they think laterally rather than ticking off to-do lists.

At ELLE, all our interns are paid and have employee rights, we mentor them and follow their careers with interest and support – after all, interns are the stars of the future and I would say 80 per cent of my team started out as interns.

If you didn’t make it this time don’t despair (this is an annual event), just keep improving at what you do and make sure you leave a lasting and professional impression with whoever you are interning with now. And the main tip: be as positive and enthusiastic as possible at all times. Remember those interning with you are as likely to be successful as those you are interning for, so make sure you support other interns as you go through your career.

 These phone boxes are all over London

We've begun to go to press days for Christmas products now can you believe it! Fortum started early

My office is flooded on a daily basis with celebratory Olympic limited edition pieces. Some are lovely like this Alice Temperley silk scarf. Some are not!

I hate missing out on anything and the lovely Hannah Swerling @HannahELLE who used to be my PA but is now a senior comissioning editor at ELLE found this CD and thought of me. Brought a smile to my day

Today the editor is:

Downloading ProCamera for my iPad, stay turned for a special August issue video

Shocked over David Beckham’somission from the Team GB football squad. Fools!

Considering taking a trip to one of Britain's best beaches

Want to try out nail art? Why not give this a go

 
Article comments COMMENTS
Suzanne VM (Sat, 30 Jun 2012 11:48:40 +0100): Really useful post - Nearly entered myself (to be part of the features department) before realising you actually had to be an intern to qualify. And I think you make a really good point about supporting interns - pointed one of the interns on placement at my company to your site. Hope to see a lot more of these kinds of constructive content in future!
Karen Archer (Wed, 22 Aug 2012 22:39:35 +0100): So when do we find out the results?

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