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Sustainability. It's a word that a decade ago remained on the fringes of societal discourse, mentioned in passing now and then, as indifferent and casual as commenting on the weather. As long as we took the bus now and then, that was enough to offset our carbon footprint, right? Fast forward to 2021, and it's the benchmark against which we measure almost all of our daily actions, from the food we consume to the clothes we wear, and of course, the beauty products we apply.
When it comes to sustainability, the beauty industry can be bit of a mixed bag. While shifts in 0ur collective attitudes and government crackdowns on banning harmful ingredients such as micro-beads have gone some way to getting the beauty industry to change, it's still got a long journey ahead of it.
According to data from Euromonitor International, almost 7.9 billion units of plastic were used to create beauty and personal care products in the US in 2018. Newer brands gain the advantage of building eco-friendly business models from scratch, while larger, established brands face a longer timeline when looking to overhaul their sustainable practices.
But it's not all doom and gloom. While the big industry players work to change their habits on a global scale, we can also put our best sustainable foot forward on an individual basis. Below, we've rounded up the easy swaps you can make in your beauty routines to do better for the planet, and the brands you can shop guilt-free.
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