If you've bought anything 'Adrienne Vittadini' in recent weeks, we hope you've clung onto the receipt.
It's recently been reported that Ivanka Trump's eponymous clothing brand is being sold in 290 Stein Mart stores across America, under the alias name 'Adrienne Vittadini Studio'.
Can someone turn on the lights in here, because this is starting to look majorly shady.
It's no secret that Ivanka's clothing brand has been struggling in recent months, due to her family's political status. First came, Twittersphere's #GrabYourWallets campaign, which promoted the boycott of all Trump products.
This saw a massive decline in the profits of Ivanka's brand, with many large retailers opting to drop her lines to appease protesters. These retailers included: Nordstrom, Marshalls, Neiman Marcus, TJ Maxx, Belk, and countless others.
Soon after, as either a bid to revive her clothing line, or simply because Ivanka now has too many duties to fulfill as the Nation's First Daughter, she stepped down from the company, which she started in 2011.
However, this in-house switch up didn't really help much as, perhaps unsurprisingly, most people still didn't really want to walk around with a 'Trump' label hanging out of their top.
It hasn't always been this way - according to Fortune, Ivanka's sales soared last year, as Donald Trumps presidential campaign and subsequent win raised Ivanka's profile, with wholesale up 61 per cent, profiting $47.3 million.
However, with Trump causing such ongoing controversy, the brand's profits have seemingly plummeted, leaving its distributer G-III Apparel Group, who also handle high-profile brands Calvin Klein, DKNY and Tommy Hilfiger, trying to figure out a way to salvage the situation.
The solution? Well, it seems to have been to try and sell it under another name.
The relabeling was discovered after two identical garments were found in a Stein Mart store, one labelled 'Ivanka Trump', and the other, 'Adrienne Vittadini' - not exactly potatoe, potato.
To add to the scandal, apparently Ivanka has absolutely no idea about the sneaky swap, with Business Of Fashion having quoted G-III taking all responsibility for the mistake. 'G-III accepts responsibility for resolving this issue, which occurred without the knowledge or consent of the Ivanka Trump organisation.'
So, you're telling us that it was possible for this to be authorised without anyone from Ivanka's team giving it the go-ahead? Really?
Although we can all agree that this unethical label swap is shade AF, it is in fact legal. Labels can be removed, and they are also allowed to be swapped out before being sold in a discount retailers, such as Stein Mart.
"US textile product labelling laws allow substitution of labels, so long as the entity making the substitution is identified on the new label and keeps records for three years," Susan Scafidi, founder of the Fashion Law Institute, explained to BoF.
The name switch still poses a lot of questions. Most pressingly, who on Earth is Adrienne Vittadini?
As fate would have it, she is also a fashion designer, who owns a relatively unknown accessories brand. So, if it's discovered that her name is being used without her consent, could it land G-III in hot water?
As it stands, 'G-III has already begun to take corrective actions, including facilitating the immediate removal of any mistakenly labelled merchandise from its customer.'
The manufacturing company has also taken great pains to reassure us that, although we are living in a world where the President Of The United States can't remember if he bombed Iraq or Syria, "The Ivanka Trump brand continues to grow and remains very strong."
Now, bets on how long it will take Trump to put down his chocolate cake and tweet his thoughts on the matter?
