In an effort to help raise awareness for its ninth annual Custom Culture Competition, a fund that provides help to high school arts programs, Vans has tapped Rebecca Minkoff, Cynthia Rowley, and Carol Lim and Humberto Leon of Opening Ceremony, and other influencers as 2018 Vans Custom Culture Ambassadors and tasked them with transforming pairs of plain white Vans with custom designs.
Rowley cleverly penned the phrase 'I will not skate in the house' around the soles of her shoes, while others went all out with studs, fringe, and colourful illustrations. Amirah Kassem of NYC's Instagram-beloved Flour Shop bakery turned the shoes into a souped up cake design, while Microsoft chief financial officer Amy Hood turned hers into a dragon.
Head to the hashtag #vanscustomculture on Instagram to see more of the amazing spins on all-white Vans.