Milan Fashion Week kicked off Wednesday, and it was the kind of day you can really only have in Milan, starting with a Fendi show attended by seemingly every supermodel and movie star, and ending with a dance performance for the launch of Pharrell Williams’ Moncler Genius collaboration that turned into 5,000-person late night party. (Actually, that wasn’t the only such festivity: 7,000 intrepid fashion fans showed up — in the rain — for Diesel’s outdoor runway show and DJ set.)

The Front Row:

milan, italy september 20 naomi campbell and kate moss attend the fendi spring summer 2024 fashion show on september 20, 2023 in milan, italy photo by pietro s dapranogetty images for fendi
Pietro S. D'Aprano/Getty Images for Fendi
Naomi Campbell and Kate Moss reunited at the Fendi SS24 show.
demi moore and naomi watts at the fendi spring 2024 ready to wear fashion show on september 20, 2023 in milan, italy photo by swan galletwwd via getty images
Swan Gallet/WWD via Getty Images
Demi Moore and Naomi Watts wore matching sunglasses at the Fendi SS24 show.

The Fendi guest list read like the bridge of RuPaul’s “Supermodel (You Better Work)” come to life. OG supes Linda Evangelista, Naomi Campbell, Kate Moss, and Amber Valletta sat front row, alongside a pack of Hollywood stars: Demi Moore, Naomi Watts, Gwendoline Christie, Christina Ricci, Cara Delevingne, and Suki Waterhouse. They’re all personal friends of Fendi’s artistic director of womenswear Kim Jones. Casual! It made for a lot of cute friend moments, like a Naomi and Kate reunion, and Demi and (the other) Naomi in matching sunglasses.

milan, italy september 20 caro daur attends the fendi spring summer 2024 fashion show on september 20, 2023 in milan, italy photo by daniele venturelligetty images for fendi
Daniele Venturelli
Caro Daur and Chriselle Lim wore matching looks at the Fendi SS24 show.
milan, italy september 20 chriselle lim attends the fendi spring summer 2024 fashion show on september 20, 2023 in milan, italy photo by daniele venturelligetty images for fendi
Daniele Venturelli

Speaking of twinning, the Japanese identical twin musicians Amiaya wore Fendi monogram-print suiting in contrasting tones, while influencers Caro Daur and Chriselle Lim both turned up in the opening look from Fendi’s Autumn-Winter 2023 collection, a leather pencil skirt paired with an off-the-shoulder cardigan

milan, italy september 20 willow smith arrives at the moncler event during the milan fashion week womenswear springsummer 2024 on september 20, 2023 in milan, italy photo by claudio laveniagetty images
Claudio Lavenia/Getty Images
Willow Smith at Pharrell Williams x Moncler.
milan, italy september 20 ashley graham attends the moncler x pharrell williams launch party during the milan fashion week womenswear springsummer 2024 on september 20, 2023 in milan, italy photo by daniele venturelligetty images for moncler
Daniele Venturelli/Getty Images for Moncler
Ashley Graham at Pharrell Williams x Moncler.

Over at Piazza del Quadrilatero, Willlow and Jaden Smith, SAINt JHN, and Ashley Graham were among the crowd that packed the colonnaded square outside of the Portrait Milano hotel for the Pharrell Williams x Moncler event.

The Performance:

pharell williams x moncler, tobe nwigwe, black angels collective
Courtesy of Moncler
Tobe Nwigwe’s Black Angels Collective performed at Pharrell Williams x Moncler.

Alberta Ferretti had a string quartet. Fendi had bags blown up to cinematic proportions lining the runway: the Baguette, the Peekaboo, the Origami, the First, and the new shopper-meets-tote Flip style. But for sheer scale, it was hard to top the ensemble performance at Pharrell Williams x Moncler, which featured Houston rapper Tobe Nwigwe’s Black Angels Collective performing synchronised choreography in moss-green puffer vests, tiered pants, ski goggles, and elbow-length gloves from Williams’ Genius collection, accompanied by a choir and musicians.

The Remix:

fendi ss24
Courtesy of Fendi
A Fendi SS24 acid yellow coated linen A-line midi dress.
alberta ferretti ss24
Marco Mantovani
An Alberta Ferretti SS24 goddess gown featuring cut-outs and braided details.

2025 is Fendi’s 100th anniversary, and in preparation Jones has been taking cues from the Roman house’s rich archives in recent seasons. For Autumn-Winter 2023 he looked to Karl Lagerfeld’s Autumn-Winter 1996 collection, and this time around he played with Lagerfeld’s off-kilter colour palette from Spring-Summer 1999. Jones also drew inspiration from the utterly original style of Roman women he sees on his walk to work. The resulting mashup included an acid yellow coated linen A-line midi dress and two printed silk slip dresses that combined snake and leopard patterns.

And Alberta Ferretti referenced her own past work, adapting her signature goddess draping with braided chains and cut-out details to give her soft femininity a new sensuality.