An iconic beauty brand and hairstyling legend coming together isn’t a surprising storyline. But for Kiko Milano and Rossano Ferretti, their union was centred on a shared heritage and mission. The Italian brand, whose history spans 27 years, has long been a pioneer in vegan cosmetics and natural ingredients that offer proven results. Then there’s Rossano Ferretti, the world-renowned celebrity hairstylist who’s been tending to the tresses of some of the most famous faces the world over and championing the importance of scalp and hair health. Fusing their heritage and expertise has culminated in a new collection: Kiko Milano Haircare by Rossano Ferretti.
The first haircare collection by Kiko Milano features a set of five high-performance, easy-to-use formulas to help change the game for your existing hair routine. That means salon-worthy results at home, vegan formulas with 90% naturally sourced ingredients and a ton of your favourite skincare heroes to support scalp health. Enriched with hydrating humectant hyaluronic acid (that’s the molecule that can hold up to 1,000 times its weight in water) and Italian walnut extract, these formulas help to protect and nourish your lengths, all while tending to your skin barrier.
Since 1997, Kiko has been translating current trends from the beauty zeitgeist and making them accessible to all of us. A symbol of its Italian DNA and beauty know-how, Kiko now boasts over 1,000 retail spots in 66 countries, with beauty enthusiasts returning for effective and hardworking make-up. Meanwhile, Ferretti has been innovating in the haircare space for three decades, with a family of hairdressing that spans close to a century. From exclusive spas to hotels, royalty and celebrities, and even TV shows, he’s amassed a cult following and a world-class reputation for all things trends and hair health – not to mention 20 salons around the globe.
‘I’ve always thought that hair is at its most beautiful, luminous and silky when it’s healthy,’ says Ferretti. ‘To work, a haircare routine doesn’t have to be complicated,’ he adds. ‘It’s been a pleasure to share this philosophy and collaborate with Kiko Milano, creating a collection of highly effective products, harnessing the power of natural ingredients to achieve results at home.’
How To Get Shiny Hair: A Step-By-Step Guide
According to Ferretti, the secret to shiny hair lies in scalp health. Respecting and hydrating both the scalp and hair should be the first port of call in your haircare routine. Begin with the Nourish & Protect Shampoo and massage in the lightweight formula to cleanse your scalp and rid it of impurities and build-up. Follow up with the Nourish & Protect Conditioner to help nourish ends and lock in moisture. For those in need of extra hydration, apply the Nourish & Protect Hair Mask once a week.
When it comes to styling, reach for the Nourish & Protect Hair Spray. It helps hydrate and protect your strands from heat up to 230°C, all while keeping frizz and flyaways at bay. Without weighing it down or feeling heavy, this high-tech spray leaves a glossy, glass-like finish, mimicking the look of a post-salon blow-dry. The finishing touch? A few drops of the Nourish & Protect Daily Hair Serum, which has been designed especially for long hair to help nourish and soften your hair.
Formulated for all hair types, this hardworking and affordable line-up has been proven to control frizz, too. According to clinical studies conducted under dermatologists’ supervision, and via a survey where 100 volunteers used the full collection for 28 days, 92% of participants noticed a visible difference in frizz, meanwhile 90% believed it helped alleviate dryness. For 89% of participants, the new collection helped nourish hair after 28 days of full treatment. Finally, 88% of participants thought their hair felt stronger and less prone to breakage. Further clinical tests have also shown that the collection helps restore the thickness of individual hair strands too.
Discover the new Kiko Milano Haircare by Rossano Ferretti line of products at kikocosmetics.com
