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The Lingerie Brands To Know Now, From La Perla To Skims
Here's a list of the best lingerie to invest in now, whether you're all about invisible thongs or 'granny' pants
Deliberating the best lingerie brands to buy from is a tricky one – underwear shopping is hard enough at the best of times.
Whether you're strictly a 'granny pants' woman or a die-hard La Perla fan, you can't deny the importance of underpinnings. They provide a solid foundation for your outfit (there's a reason VPLs are no longer a thing, and it's thanks to seamless thongs), but they can also reflect your mood. During lockdown, searches for non-wired bras spiked by 40% YOY according to Figleaves; which means most of us were opting for comfy undies along with a new loungewear wardrobe.
In 2024, some of us are sticking to bralettes while others rejoice in more luxurious purchases. Luckily, circumstances have forced brands to innovate, meaning now there's even more choice than ever before. Labels like Skims and Savage X Fenty have paved the way for more ergonomic, playful and size-inclusive designs, and many others are soon to follow.
How to shop for lingerie online
Buying bras online isn't the easiest, as sizes differ between brands. However, if you're keen to avoid schlepping to the high street, fret not. Plenty of retailers offer an online bra-fitting consultation or you can suss things out for yourself using Nudea's genius tape (buy here for £5), which takes an accurate underband reading using a slider fastening and even measures each individual cup size separately.
If you know your size but you're unsure of what styles will suit, there are a few basic rules to arm yourself with. Triangle and non-wired styles are easier for A-C cups as they usually don't provide a huge amount of support. Padded styles will give a fuller shape, while unlined bras create a more natural-looking silhouette. Finally, there's a big difference between balconette and high-apex cups, so pay attention to your breast shape and zoom in on product detailing for a good indication of whether something will suit.
Keep scrolling to see ELLE UK's pick of the best lingerie brands to shop in 2024.
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