If you haven't been whispering 'Look what you made do, look what you made me do, look what made me do, look what you just made me do', as you've pottered about for the last month then you're nothing like the rest of us.
Despite being knocked off the top spot in the US charts by Cardi B and by Megan McKenna in the UK, Taylor Swift's comeback hit 'Look What You Made Me Do', is still at the forefront of our minds.
Whether it's the beef-laden music video, or our new answerphone message, 'Old Taylor can't come to the phone right now', Swifty is on our brain.
And we aren't the only ones.
The Iowa Department of Transportation (DOT) has also got something of Swift-fever, since they have been adding Taylor-inspired lyrics to their digital highway signage.
The DOT have been getting creative for a while, trying to humour their drivers into some road safety.
Marie Claire reports that a few years ago on the 4th May (Star War's Day) a Yoda-inspired message was emblazoned not he board, 'May the 4th be with you. Text I will not.'
They even once used a Pokémon reference when Pokémon Go madness was at it's zenith, saying, 'The road is no place for a Pokémon Go chase.'
Now, the newest cultural nod is from Swift's absolute banger, 'Look What You Made Me Do', reading, 'Old Taylor can't come to the phone...she's driving.'
The DOT even gave a handy decoder for those who didn't get the reference that swiftly (geddit?), Tweeting, 'If you don't get the message today - ask the nearest millennial.'
We need to meet the people behind these signs.
Daisy Murray is the Digital Fashion Editor at ELLE UK, spotlighting emerging designers, sustainable shopping, and celebrity style. Since joining in 2016 as an editorial intern, Daisy has run the gamut of fashion journalism - interviewing Molly Goddard backstage at London Fashion Week, investigating the power of androgynous dressing and celebrating the joys of vintage shopping.
