Since debuting on Monday [22 January], Calvin Klein's 'My Family' campaign has been all Keeping Up With The Kardashians fans have talked about.

First, it was Kylie's lack of potential pregnancy bump that took centre stage. Then, the fact her lips looked suspiciously smaller in the photoshoot. And now? People are genuinely speculating about whether her sister Kim Kardashian was replaced by an imposter for the shoot.

Yes, really.

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CALVIN KLEIN

Specifically because of one image of Kim from the campaign, which shows the star kneeling alongside her sisters in a black lingerie set, looking at the camera.

On closer inspection, she doesn't really look like herself, but surely that's just a bit of filtering and post-production work. Right? RIGHT?

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CALVIN KLEIN

Some people on Twitter aren't so convinced:

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One person wrote, 'Legit looks like Kim faceswapped with a Nicole Scherzinger look alike', while another added, 'Who is this @KimKardashian tell me before I call the cops.'

A third commented, "Uh..... is this a new sister I've never heard about OR seen?"

The allegations come as fans are also calling out Calvin Klein for an alleged Photoshop fail, which seemingly shows Kylie Jenner with only one leg.

Hmm.

From: Cosmopolitan UK