The puffer coat is your best investment this Autumn.
It's the Demna Gvasalia effect in full force after his Balenciaga puffer sparked a rush for the style.
To most, the coat hasn't ever felt like a luxury item.
It's associated with the ski slopes and, for those who were in secondary school in the '90s, it was considered part of the staple school uniform along with Adidas poppers.
But, this is one of those happy moments where the planets of fashion and functionality collide.
And since the coat could arguably be the most important purchase you make all year (you're going to have spend three months wearing it...who are we kidding, make that six months) it better be good.
Here are the best puffers to shop right now: