Today we've been blessed with a new Beyoncé campaign for Ivy Park, the first since she launched the activewear line last March. As expected, it's glorious.
Along with photos, Bey shared a video featuring footage from the Formation World Tour, at rehearsals, with Blue and Jay Z, behind the scenes of the campaign, and at the gym.
She reveals how she motivates herself in a very Lemonade-esque, poetic voiceover you'll want on replay the next time you hit the treadmill:
"I stretch my body out like the horizon. I teach my body everyday that I can go a little further. I know my body can learn how to bend and not break. I know what it's capable of. I've seen it perform miracles. Even when my throat is burning, my lungs feel like they're drowning, sweat is stinging my eyes, my feet feel like they're gonna explode. When I'm about to give up, I picture that one person I love more than anyone. I picture them wherever they are in the world and I imagine myself running towards them. I see their face. And they're smiling and they're cheering. They're shouting my name. And I make it to the end."
The fall range includes camouflage and logo prints, hoodies, slides, a puffer jacket, gym bags, and allll the bodysuits (of course). You can shop the new collection now.
