It's been almost eight years since Kate Middleton wore Issa London's famous silk-jersey blue wrap dress to announce her royal engagement to Prince William.
And yet, the dress has gone down in history as one of the most iconic, elegant and modern looks from the Duchess of Cambridge to date.
So, this might explain why the timeless dress continues to inspire collections across the world and has now been designed in spring hues for you to wear to your up-coming weddings this summer.
Following Issa's relaunch in 2015 in House of Fraser, the new collection of 'The Kate Tie Wrap Dress' is now available in yellow, orange and lime which will be available at the end of March.
(The dress is currently available in emerald green which you can buy here, just in case you're as impatient for the new collection to launch as we are.)
In 2016, Issa founder Daniella Helayel – who left the company in 2013 after nine years at the brand – collaborated with Monsoon for a 14-piece collection that included a design similar to the original 'Kate' dress and retailed for just £99.
While Middleton's decision to wear the blue wrap dress might have signalled success for the British brand, little did the royal now that it would signal the end of the previously little-known company.
Less than 24 hours after Kate wore the dress, it became an overnight sensation and sold out from British retailer, Harvey Nichols, and resulted in the brand's designs being sold out in more than 43 countries, according to reports.
Last year, Helayel – who launched her new brand Dhela in 2016 – opened up about the unprecedented popularity of her designs.
While amazing for sales, she admitted to The Daily Mail: 'Issa was a niche brand; we had a loyal following, but in 2008 and 2009 we were in serious financial trouble. When Kate wore that dress everything changed.'
With sales doubling following the appearance of Middleton in her dress design, Helayel revealed she didn't have the money to finance production on such a mass sale to meet demand.
'The bank refused to give me credit, and the factory was screaming for me to pay its bills. I needed an investor,' she explains.
Explaining her departure from the brand in 2013, Helayel explained: 'I left because I couldn't take any more. I felt so stressed that my hair went white and started falling out. I was broken by the end of it.'
Find out more about the closure of Issa here.
Check out our top Kate Middleton wrap dress-inspired wedding outfits below:
Borgo de Nor Isadora printed satin maxi dress, £645, available here.
Ganni Tilden mesh wrap dress, £180, available here.
Diane Von Furstenberg Patchwork floral-print silk-crepe wrap dress, £435, available here.
