Kim Kardashian and Kanye West, two of the major targets of Taylor Swift's "Look What You Made Me Do" song and video, may purposely be ignoring Swift's new music, but the rest of the world isn't—and have helped Swift make YouTube history. (As a source told People of Kimye, "they find it pathetic that she still tries to keep an old feud going. They are not going to give her or her new music any attention. They have more important things to focus on, like their family.")
Swift now holds the record for the most viewed video in its first 24 hours ever on YouTube. She achieved 39 million views, as the video's director Joseph Kahn excitedly shared on Twitter:
At 30 million views, she broke the record for Vevo's most viewed video, besting the 27 million views Adele's "Hello" gained. The 39 million figure puts her ahead of Psy's "Gentleman," which set a record for 38 million views in a day in 2013.
"Look What You Made Me Do"—the single itself—already set streaming records on Spotify (3.8 million streams in one day).
Alyssa Bailey is the senior news and strategy editor at ELLE.com, where she oversees coverage of celebrities and royals (particularly Meghan Markle and Kate Middleton). She previously held positions at InStyle and Cosmopolitan. When she's not working, she loves running around Central Park, making people take #ootd pics of her, and exploring New York City.
