Nailing that perfect Instagram shot of your food in a restaurant is no mean feat.
Ashamedly, a quick discussion around the ELLE office has revealed many of us have been guilty of preventing a partner from touching their hot chocolate before we snapped a photograph, and even considered standing on a chair to capture that hawk-eye shot of a particularly lovely-looking eggs Benedict.
Oh, and believe us, we're totally aware of how sickeningly close this reality is to Black Mirror.
However, one London restaurant is now coming to Instagram-obsessed diners' rescue and helping them up their #foodporn a notch.
London based eatery Dirty Bones is offering customers free Instagram kits that include a portable LED camera light, a multi-device charger, a clip-on wide angle camera lens and a tripod selfie stick for overhead table shots, so they can achieve those likeable snaps.
A spokesperson for Dirty Bones, which offers customers New York-style American comfort food, explained to Mashable: 'People love to share what they're eating on social media, so we wanted to put together something that made it easier to get that perfect shot regardless of the lighting or time of day.
'More and more people are also using Instagram to help them decide where to eat, so as a restaurant group it's key for us to make sure that people are getting the best possible shots of all our dishes and drinks,' the spokesperson continued.
The kits are currently available at the restaurant's newly opened location in Soho, London, which has reportedly been designed with the 'Instagram universe' in mind.
Their reasoning? The kits recognise 'the movement and importance of Instagram in present-day foodie culture' to 'enable guests to share Dirty Bones Soho's best qualities without compromising the cost atmosphere and design'.
Heaven forbid you get a shadow over your beef short rib, guys.
If that wasn't enough – and yes, we thought it was too – the restaurant has also designed a menu that expertly provides picture-perfect food, with 'like'-friendly dishes such as Fish Tacos, the Mac Daddy Burger and Cheeseburger Dumplings, according to a statement from the restaurant.
It's official – we have reached peak Instagram obsession.
Katie O'Malley is the Site Director on ELLE UK. On a daily basis you’ll find Katie managing all digital workflow, editing site, video and newsletter content, liaising with commercial and sales teams on new partnerships and deals (eg Nike, Tiffany & Co., Cartier etc), implementing new digital strategies and compiling in-depth data traffic, SEO and ecomm reports. In addition to appearing on the radio and on TV, as well as interviewing everyone from Oprah Winfrey to Rishi Sunak PM, Katie enjoys writing about lifestyle, culture, wellness, fitness, fashion, and more.
