How The Venice Biennale Became The Hottest Ticket For The Fashion Industry
It’s the art world’s version of fashion month.
New York, London, Milan and Paris might be the usual cities you see on the roster of the annual fashion calendar, but it’s about Venice finds its place on the list. While the Italian city might previously be known among cinephiles for the Film Festival in August and September, now the Venice Biennale is taking over, and this year will celebrate its 60th International Art Exhibition.
Taking place from Saturday April 20 to Sunday November 24, 2024 (it has a pre-opening on April 17, 18 and 19), the exhibition has been curated by Adriano Pedrosa (the first Latin American to curate the Biennale), who is the artistic director of the Museu de Arte de São Paulo Assis Chateaubrian, and the 2023 recipient of the Audrey Irmas Award for Curatorial Excellence. The seven-month-long event will feature the work and creativity of 331 artists who have focussed on the theme ‘Stranieri Ovunque — Foreigners Everywhere’.
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While the art festival will attract many an art buff, the fashion industry has a growing stake in the event, from Burberry’s support of the British pavilion for the second year on the trot, to Tod's replacing Bottega Veneta in supporting the native Italian x. Meanwhile, Louise Vuitton is presenting an exhibition titled Je Est Un Autre with artist Ernest Pignon-Ernest.
From the biggest luxury fashion brands’ presence to the best shows to keep an eye on, here’s how the fashion world is taking over Venice Biennale more than ever:
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