There were high hopes for Jeremy Scott s/s2016, since so far the trends are…well, there are no trends. But this is NYC, there are three more cities to come so we’re not panicking just yet.
Jeremy doesn’t fit in with the beauty concept anyway. His aesthetic is really what a Fashion Show’s should be, and that is putting on a show. It’s more theatre than fashion and that is where the excitement lies.
Arrived in time to see lead make up artist Kabuki talking through his ‘early 80’s, Madonna before she was famous’ face. It was cartoonish, really quite beautiful and colourific, which pretty much sums Jeremy Scott up as a whole.
The concept is simple: no mascara, since the navy eyeliner imitates lashes, and the lip is poppy, matte but made wearable (honestly!) by toning a neon base down with white and beige pigment. Bespoking lip colour is a thing, and we’re running with it.
The nails were customized with OPI to exactly match the plastic fantastic Barbie-esque mules, complete with cartoon glare on the tip. All in all a crazy concoction of colour and fun, which is exactly what Jeremy Scott at Fashion Week should be.
Hair was suitably honest in its inspiration too. Eugene Souleiman mentioned that the new show space was huge, the ceilings high, so the hair needed to match it so as not to be swallowed up. What followed was a masterpiece of 1960’s inspired coloured wigs (‘80’s, ‘60’s, who’s counting?!) that had been pre-set for two hours so they bounced for America when the girls walked, secured onto tight crowns with oversized donuts for height.
You can see why Jeremy's star has ascended beyond fashion designer to somethingof a cult icon. Which explains the hoards of kookily-dressed mega fans crowding the backstage exit, hoping for a glimpse of the man himself.