Introducing Wednesday Adams at LFW

The inspiration behind the looks at Erdem and Giles LFW? Wednesday Adams

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By Joely Walker

Wednesday Adams, aka the spooky and gothic character in the Adams Family, was the talk of backstage town yesterday at Erdem and Giles. And after three days of punk and edgy looks we practically pounced on this new emerging trend...

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Over at Giles Paul Hanlon, hairstylist for Toni & Guy, wanted to create a look that fitted the Gothic venue, the collection and the muse of the show – Kristen McMenamy. And who better than Wednesday with her smouldering eyes that we just can't help staring at? Paul's quote summed it up ‘that one girl at school who was a little bit creepy but also really endearing at the same time’.

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The trick with this look is to say no to volume (gulp! you can do it) - Paul used Label M Leave in Conditioner, £12.95, to weigh the hair down and finished off the look with the smoothing Label M Relaxing Balm, £12.75.

Backstage Gossip: Paul said he had to do a mad rush around East London that morning to buy enough 26inch long extensions for 45 girls (including the lady of the show Kristen McMenamy, Cara Delevingne and Georgia May Jagger).

Backstage Mania: Five minutes till show time and Cara finally entered the building (she’d got stuck in traffic on her way from gracing the catwalk at Burberry). A collective round of wonderment strikes the press - how on earth will she be ready on time, especially when it took at least 30 minutes for each other model? All hands on deck...

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Next stop, Erdem, and Hannah Murray was on make-up to recreate Wednesday’s signature Gothic glare. At first I had preconceptions that it would be one of those trends that looks incredible on the catwalk but doesn’t translate to everyday. But then I saw the girls and instantly fell for the look - think lots of shadows around the eyes, bushy brows and iridescent skin.

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Hannah used this Nars Iceland Duo Eyeshadow, £25, in the corner of the eye to really make them pop and to give the whole look a more ethereal feel.

Click here to see our favourite looks from LFW day 3...

Click here to see the best make-up and hair looks for NYW AW 13...

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