When it comes to hair and make-up trends, the old adage, 'What goes around, comes around' kind of sums up fashion week's obsession with referencing beauty looks of yesteryear.
The latest beauty throwback? The smudged black eyeliner and unruly plait you most likely rocked with a too-short tie and untucked school shirt between roughly the ages of 13 and 16 .
Once created with little more than a Rimmel kohl eye pencil and a worn out hair elastic in the ten minutes between downing a bowl of Cheerios and begrudgingly packing our PE bag, SS18's nod to 90s grunge eyeliner and low key braids channeled a little more sophistication.
Take Ports 1961 or J.W. Anderson as inspiration, where make-up artist Marc Carrasquillo wanted models' make-up to reflect a sense of teenage rebellion:
'This season is all about the girl that does the opposite of what everyone expects. She's strong; she's aggressive.'
Or Versus where the legendary Charlotte Tilbury created an black eyeliner look 'somewhere on the spectrum between Kate Moss and Amy Winehouse, customised to suit each girl.'
Yup, if you thought drawing black eyeliner on your waterline was a make-up look confined to the MySpace pictures of your past, think again.
At Tommy Hilfiger Carrasquillo's aggressive girl stepped her eyeliner up a notch.
'This is a properly jet black eye, very tight to the lash line focusing purely on each girls individual eye shape.'
How to nail the look without looking like a poor imitation of Avril Lavigne?
'The easiest way to get this perfect shape is to use the length of an eyeshadow brush to elongate the outer corners, and no further', says Carrasquillo.
'Use a cream based product first to get your shape and to act as the base of colour, then load on a pigment rich powder eyeshadow over the top to set the base and boost the colour.'
New York fashion week set the tone for a more OTT goth girl eyeliner look with Carolina Herrera, Marc Jacobs and Jason Wu all daubing models' eyes with black smudges.
But it wasn't just our poorly done black eyeliner that SS18 took inspiration from. Strutting its way down the runway at Roland Mouret, Temperley London and Ports 1961 was the signature school girl hairstyle - the low plait.
Conjured up by hair maestro Sam McKnight for Roland Mouret, this season's braid was all about keeping things textured.
'For girls with a thick mane of straight hair I'm doing a chunky, thick braid inspired by Frida Kahlo down the back of the neck,' said McKnight, 'To give texture and volume to thinner, finer hair I'm using my Cool Girl hair spray. This is a two minute texture, it's not overly contrived or laboured over.'
Hairstylist Antonio Corral Calero was feeling the same vibes at Temperley London, where he sent models with plaits 'infused with the sea spray and wind' for an 'effortless DIY approach' down the runway.
Messy plaits with an undone feel? Finally, a fashion week hairstyle we can genuinely do ourselves.
Just add eyeliner.
