The Selfridges Beauty Project - What You Need To Know

The eye-opening beauty festival you cannot miss

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Today if you walk past Selfridges it will talk to you. It'll say 'Hello Beautiful' in seven foot high letters, while you glance at window images of A-typical beauties you might need to reconsider before you write them off. The point being, we maybe need to redefine what beautiful really is. According to a government poll 60% of adults feel ashamed of the way they look. 60%! Which suggests there is no 'maybe' about it - we do need to reconsider what is Beauty?

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Enter the #BeautyProject - a six week festival of thinking at Selfridges nationwide, which will aim to turn our current thinking on its head. Beauty doesn't have to be young, natural or skinny. Girls don't have to be pink, boys don't have to like your hair long or your heels high, or your perfume pretty. Do they? Well of course they can, but there are lots of other versions of beauty too, and it's going to be fun to explore them; there is shopping involved. And debates, performances, PAs, general happenings. Shopping.

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Our favourites being:

Tattoos

Permanent courtesy of art-gallery-esque Vagabond tattooists. Or temporary with designs by Marc Jacobs, Topshop, Eleven Pari, My Little Pony (yes) and Bathing Ape click here to see them all

Dior Kingdom Of Colour

Aside from the three exclusive make up sets of foolproof colour combos - so you basically get a look-in-a-box - £67.50 each and limited, there is an entire well, kingdom of colour to explore. Book an appointment (call 020 7318 3696 or visit selfridges.com) and get a 'Dior Backstage Pass', including nail art, backstage tricks, champagne (v important!) and everything in homage to their SS14 catwalk show

Fragrance Laboratory:

A unique sensorial experience where you go on a purely unique journey of your nose, via Selfridges windows and the like, where your responses are monitored and analysed and you end up with your perfect match fragrance.

International Edit

Uncover cult beauty products from around the world including some of our favourites like Egyptian Magic and Miley Cyrus' favourite EOS lipbalm (from that video). It's like a global apothecary

Face Gym

We're going to go and try it, but basically we'll sit under a private umbrella and do a full face work, from warm up to cardio to cool down, all carried out by a trained face gym therapist. Yes, there is one of those in the world.

Grooming Bar

Deposit males in the Pimps & Pinups area (cool beard and barber bar from NYC), and maintain higher levels of enjoyment doing all of the above without restraint. Also they will benefit from this calmer, holistic approach to grooming without feeling awkward. See? Everyone welcome.

Dove Beauty Bar Personalisation

Um. just amazing. And self explanatory.

And why does this work? Because everyone is welcomed and celebrated in all forms. It's a beauty offering dedicated to individuality and it's about time we jumped on board. Check back for our reviews.

The #BeautyProject will run from 1st May to 12th June. Let us know how you found it at @ELLEBEAUTYTEAM

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