You'd have to have been living under a rock (or, admittedly, away from Facebook) for the past 48 hours to have missed all those #nomakeupselfies taking over the net even the great and the good of the celeb world, including Jennifer Aniston
, Miley Cyrus
, Lily Allen
and Candice Swanepoel
are rocking the barefaced look.
While the origin of the craze remains a mystery, it's all in aid of Cancer Research UK
, and the charity was quick to set up an easy way for selfie-takers to donate.
By simply texting the word 'beat' to 70099 to donate £3, a phenomenal £1 million was raised in the first 24 hours. That figure is currently £2 million has been raised so far.
Time to get out the face-wipes out and start afresh
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Check out the best celeb selfie ever here
Check out Lily Allen's cover video from the March Issue