The power of a selfie

#nomakeupselfies raise £2m and counting

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You'd have to have been living under a rock (or, admittedly, away from Facebook) for the past 48 hours to have missed all those #nomakeupselfies taking over the net – even the great and the good of the celeb world, including Jennifer Aniston, Miley Cyrus, Lily Allen and Candice Swanepoel are rocking the barefaced look.
While the origin of the craze remains a mystery, it's all in aid of Cancer Research UK, and the charity was quick to set up an easy way for selfie-takers to donate.
By simply texting the word 'beat' to 70099 to donate £3, a phenomenal £1 million was raised in the first 24 hours. That figure is currently £2 million has been raised so far.
Time to get out the face-wipes out and start afresh…
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