By Joely Walker
This vibrant purple bottle is an unsung hero in the backstage beauty world. Unsung, because a few months ago there were talks of it being discontinued altogether, James Pecis revealed backstage at Iceberg.
As an unsponsored show, James wasnt affiliated to any specific brand so he could cherry-pick his all time favourite products, and Bed Head Superstar Queen for a Day Thickening Spray was top of his list along with cult-classic LOreal Paris Elnett Hairspray.
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You cant get your hands on Queen for a Day here in Milan so my team and I stock-up and bring suitcases full of it with us, James told us.
So what does it do? Its a heat-activated thickening spray, which once blow-dried into your hair gives unparalleled volume and a workable texture.
And James isnt the only kit that weve spotted it in. We wont name names but often wed spy a bottle taped up like this so that it goes under the radar.
If the experts wont be without it, we wont either.