Milan’s Backstage Hair Hero

A favourite among the experts

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By Joely Walker
This vibrant purple bottle is an unsung hero in the backstage beauty world. Unsung, because a few months ago there were talks of it being discontinued altogether, James Pecis revealed backstage at Iceberg.
As an unsponsored show, James wasn’t affiliated to any specific brand so he could cherry-pick his all time favourite products, and Bed Head Superstar Queen for a Day Thickening Spray was top of his list along with cult-classic L’Oreal Paris Elnett Hairspray.
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‘You can’t get your hands on Queen for a Day here in Milan so my team and I stock-up and bring suitcases full of it with us’, James told us.
So what does it do? It’s a heat-activated thickening spray, which once blow-dried into your hair gives unparalleled volume and a workable texture.
And James’ isn’t the only kit that we’ve spotted it in. We won’t name names but often we’d spy a bottle taped up like this so that it goes under the radar.
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If the experts won’t be without it, we won’t either.
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