Between International Women's Day and the revelation that Emma Watson conditions her pubic hair (not to mention bleaches her top lip), this week has been girl power all over.
Wait, go back to the Emma Watson pubic hair bit.
Yup, talking to Into The Gloss, the Disney princess proudly revealed, 'I've been bleaching my top lip since I was nine. I don't do it very often, but I do it! There's that, and I use Fur Oil. I'll use that anywhere from the ends of my hair to my eyebrows to my pubic hair. It's an amazing all-purpose product.'
Which makes sense to us. As an equal rights activist, feminist and humanitarian, and all round epic woman, we imagine she's pretty proud of her downstairs.
As are we.
So in the name of upping our attention to our vagina Emma Watson style, we've rounded up the pro-women beauty products seeking to make your vagina even more beautiful.
Because no, we don't have to prettify our vaginas, they're already damn fine, but when we're this pleased with them, they deserve to be treated to a little TLC.
Think of it as the floral crown to adorn the Goddess, if you will.
Bring on the lady garden groomers!
1. Fur Oil, £35
The chicest vagina-based beauty product we've ever come across and Emma Watson's go-to for super soft pubic hair, Fur Oil was founded by sisters Emily and Laura Schubert who were frustrated with the lack of lady products on the market.
Formulated with nine anti-microbial and anti-inflammatory natural oils (clary sage seed, grape seed and tea tree included) it's ideal for softening pubic hair and clearing pores (yup, you've got pores down there) to reduce the amount of ingrown hairs from all that waxing.
2. SASS pH Balanced Serum, £8.40
We're not about to tell you to start an 11-step Korean-esque skincare program for your downstairs, because who has time for that? ,But a serum that soothes irritation and balances your natural pH (it should be just under 4.5) is all good by us.
If face wipes are the lazy girl's cleanser, Hoo Hoo wipes are the easiest way to give your more precious parts a good old refresh, if that's something you fancy.
Gluten free, vegan and ideal for when your period decides it hates you and makes a surprise appearance in the middle of Glasto a million miles away from anything that vaguely resembles a shower.
Oh, and the name is hilarious and amazing.
4. YES VM Moisturiser, £9.99
It's tempting to say it sounds gross, but a dry vagina is just a fact of nature people.
We're so good at hydrating our skin and protecting it from pollution and everything else that life throws at it, but our vaginas deserve a bit of care every now and then as well.
With a totally natural, hypoallergenic, hormone-free formula, you're laughing your way to one hydrated vagina without compromising its delicate day to day existence.
5. SASS Refreshing Mist, £5.60
Our obsession with face mists just hit a whole new high (or low?). Yup, SASS have created the ultimate vagina pick-me-up with its Refreshing Mist.
Arguably a slightly unnecessary product in our vagina upkeep (our rule is generally less is more and let nature take its course), the mist helps neutralise and protect from odors.