Perfume is a fickle mistress. A scent that one person counts as their ride or die can cause the nose of another to wrinkle in dismay. Beauty editors are notoriously guarded when it comes to this area of beauty too, playing their obscure fragrance wardrobe close to their chest so as not to share their signature scent.

Safe to say, it's pretty rare when one fragrance comes on the scene with the olfactory presence to unite us all. The scent that's done just that? None other than Maison Francis Kurkdjian's Baccarat Rouge 540 – and happily, we've just found the famously spendy bottle in a very rare sale, thanks to the behemoth that is Black Friday.

Maison Francis Kurkdjian Baccarat Rouge 540 Eau De Parfum

Baccarat Rouge 540 Eau De Parfum

Maison Francis Kurkdjian Baccarat Rouge 540 Eau De Parfum

Now 15% Off
£199 at Harvey Nichols

While this coveted fragrance has been around since 2015, its fanbase has exploded on TikTok recently, cementing its status as a cult scent alongside the likes of Escentric Molecules 01 and Le Labo Santal 33.

If you haven't seen people waxing lyrical about it on your Instagram and TikTok feeds already you might be wondering, what makes Baccarat Rouge 540 so sought after? Well, firstly, it's reportedly one of Rihanna's favourite scents – and, considering the ongoing conversation about how good she always smells, that's a very high accolade indeed.

But the hype on TikTok has mainly come from the completely intoxicating scent. While a keen nose would comment on its woody and amber notes, ask anyone that's been lucky enough to take in a whiff of the perfume (even just from a passer by) and they'll tell you one thing: Baccarat Rouge 540 smells like money.

Followers of the fragrance enthuse about the powerful, sophisticated and just downright sexy trail that the perfume exudes. Now, normally sitting at the pricey sum of £215, it's not surprising that Baccarat Rouge 540 has affluent connotations.

But, now you too can get in on the illustrious scent with a modest yet rarely-found reduction of 15%, thanks to Harvey Nichols' Black Friday event. Plus, you can also snap up a few more of TikTok's favourite perfumes, including the much-loved Frederic Malle fragrance, Portrait Of A Lady.

Baccarat Rouge 540 Extrait De Parfum
Maison Francis Kurkdjian Baccarat Rouge 540 Extrait De Parfum
Now 15% Off
Baccarat Rouge 540 Eau De Parfum
Baccarat Rouge 540 Eau De Parfum
Now 26% Off
Baccarat Rouge 540 Scented Candle
Maison Francis Kurkdjian Baccarat Rouge 540 Scented Candle
Now 15% Off
Baccarat Rouge 540 Elixirs
Maison Francis Kurkdjian Baccarat Rouge 540 Elixirs

It's an investment for sure but, let's be honest, if it's true that you attract what you put out, wearing something this sophisticated sounds like a pretty smart decision. Already a convert? Stock up on the candle too. You deserve it.

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