Why Perfume Brushes Are The Arty New Beauty Trend You Need To Know About

Perfume paint brushes - are they really better than their bottled counterparts?

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We'll admit, the concept of artfully painting on your perfume isn't brand spanking new for 2017.

If you cast your mind back to 2013, you might remember that Chloé launched their See by Chloé Paint a Scent.

Just like a nail polish, it boasted a nifty brush applicator soaked in perfume, and instead of spritzing or dabbing, it encouraged beauty-obsessives to wash the fragrance, filled to bursting with bergamot, apple blossom and jasmine, over their pulse points.

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Arguably, it didn't take off, but fast forward to today and you'll see a brand new breed of paintable perfumes taking centre stage - and they've been given a seriously luxe overhaul.

What makes them different this time round? It's all in the formulas.

Enter Byredo's Kabuki Perfume brush.

Kabuki Perfume is our brand new fragrance gesture. Available now on byredo.com link in bio /#kabukiperfume

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The New Perfume Paint Brushes

If you're a fan of Byredo already (let's be honest, who isn't?), you'll no doubt have a bottle of Gypsy Water, Blanche or Bal d'Afrique already sitting atop your dressing table.

But now there's a whole new reason to add to your niche-brand hoard and it's called the Byredo Kabuki Brush.

Inspired by the traditional brushes used by Japanese actors to apply their stage make-up, the perfume brushes contain a micro-fine powder, packed with fragrance particles that diffuse when dusted on to the skin.

And Byredo aren't the only ones ditching the spritz.

Later this year, Jo Loves, created by fragrance maestro Jo Malone, is set to launch their first ever paint-on perfume, the Fragrance Paint Brush. Opting for a clear gel over that melts on contact with the skin over a powder, the brush leaves behind a delicate trail of scent wherever you go.

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So What's All The Hype About?

We get it, paint on perfumes kind of sound like another one of the beauty sphere's gimmicks (along with chicken fillet make-up blenders and hair primers) but perfumers and experts believe that there might be method in the madness.

'Powder perfumes are much less cloying than your average powder products and they work by sitting on top of the skin and absorbing oils,' says perfumer Roja Dove of Roja Parfums.

'They're great for a light scent and I think that another new way to wear perfume is a wonderful thing. Consumers can now choose from a variety of methods of scenting to suit their taste - and I fully endorse a more scented world.'

Preach Roja.

Fragrance know-it-alls and Youtubers The Perfume Pros agree: 'Fragrance is like fashion in the sense that designers are always pushing the boundaries and developing new trends which can sometimes end up becoming the next big thing.

'These forms would work excellently as a top up on the go or for someone who is looking for a subtle scent.

'What we would say, is that when wearing perfume, whatever the form, it's important to remember that the longevity will also always be determined by the type of scent it is. Some ingredients are more volatile than others meaning the smell disappears faster so you can never expect to get the same longevity from a citrus fragrance as you would from a woody one.'

Top tips people.

@officialbyredo #byredokabukiperfume #gypsywater

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The Concept Is Pretty Clever When You Think About It...

We're talking about perfume that doesn't actually look like perfume.

Instead of clunky crystal bottles or risky roller balls (which will always inevitably fall apart inside your strategically saved for J.W. Anderson piercing bag) the packaging is practical and sophisticated. Win, win.

Byredo's paintable perfume takes the form of a kabuki brush housed in a sleek monochrome case with a savvy click button to help you distribute the powder with ease, while the Jo Loves version comes complete with a retractable lid to keep the bristles from getting dirty or the gel from spilling onto your phone.

Pretty genius, right?

Byredo Kabuki Brush Perfume
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'The brush trend is both fun and practical because you can apply fragrance easily on the go without carrying around a heavy or delicate bottle,' say the Perfume Pros.

Still sceptical? Even though the Jo Loves brush doesn't launch until September, we can confirm that the staying power of Byredo's was on par with our liquid versions.

Where to paint? According to Roja and The Pros, it's all about a quick swatch over your neck, bend of the elbow and wrists, to harness your body's warmth, allowing any scent to develop throughout the day.

In fact, we found the technique a touch more precise than a giant spritz you can't really see and somehow always end up eating.

'It's also best not to apply perfume to freshly washed skin,' Roja mentions, 'as there is a chance that the pH balance of the skin has been altered - and this can change the way the perfume settles. It's best to wait around half an hour or so after bathing. Also never dab as this can crush the molecules.'

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But What Do The Experts Really Think?

'The difference between a powder form of perfume and a regular liquid scent is the use of alcohol,' says Roja. 'Alcohol is an ingredient needed in a perfume to allow it to lift and evaporate. If you have a perfume composition without the alcohol, it will sit on the surface of the skin. As perfume diffuses, it unravels in a very beautiful way as the alcohol carries the top notes off first, then the heart notes, then the base notes.'

A concept the Perfume Pros second: 'It's hard to get that same concentration of oils into a gel and especially a powder, so you're possibly not going to get the same impact of scent from one of these products.'

Everything considered, we're feeling the new perfume brushes. After all, there is something rather artistic and even chic about the painting on your perfume.

But will we bekicking our classic Chanel No.5 bottles to the kerb any time soon? Nah, probs not.

@officialbyredo down under @meccacosmetica

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