'There is still a strong element of 'Gallic Chic' with French brands, evident in the packaging of designer brands such as Chanel, YSL and Guerlain. (The UK's only equivalent is Burberry)' says BeautyMART co-founder Anna-Marie Solowij. 'Even the product names sound chic - 'nettoyant' is so much more appealing than 'cleanser'.
Guerlain's bestselling products are La Petite Robe Noire Eau de Parfum, Terracotta Moisturising Bronzing Powder (pictured), and Orchidee Imperiale face cream. This shows great quality perfume, effective skincare and make-up essentials are top of the beauty agenda for French women, tending towards classic products rather than trends or fads.