Whether we're growing our locks with hair extensions or faking a slimmer face with contouring, using make-up and beauty products to enhance our natural features has been going on for hundreds of years - we've just learned to refine it into an artform.
Many of us know how to put on make-up but true makeup mastery is all about creating an illusion. Some of the most popular Youtube make-up videos are transformation tutorials, where make-up experts turn their features into something completely different.
It's not all dramatic, special FX make-up though. We've been using daily contouring and highlighting to enhance the shape of our face for ages, so why should eye make-up be any different?
For those of us genetically inconvenienced with mono lids or smaller eyes - mastering eye make-up to make eyes look bigger has always been the ultimate beauty goal. But what are the dos and don'ts of makeup for smaller eyes?
Is it true you can't use eyeliner or dark colours? Thankfully it's all easier than you might think - here's how to create bigger looking eyes using make-up.
Contour yourself a crease
Contouring your face is just the beginning of the rabbit hole. You can use a similar technique to create an eyelid crease, even if your own lid is not very defined. Take your contouring colour and use a small brush to buff the colour along the socket, to mimic the crease of your eyelid. Finish with a dusting of highlighter in the centre of the eye, for a really prominent 3D effect.
It's a bit of a beauty myth that small eyes shouldn't use eyeliner. When used in an entire ring around the eye, black liner can highlight the smaller shape but the trick is to use a contrasting white or pearl liner in the lower waterline and keep the smoky eyeliner to the lower lashes instead. This opens up the lower half of the eye, making it look bigger and brighter.
Use the socket space
Asian eyes may sometimes lack an eyelid crease but this means that you've got loads of space to work with between the socket and the brow. Applying eyeshadow high onto the brow bone sounds like a massive makeup fail for many but, when applied on monolids, it serves to create the illusion of a bigger, deeper eye. Just be sure to blend carefully so you don't have harsh lines under your eyebrows. Not the one.
If you're a single-step kinda gal then false eyelashes can quickly take your eye game to the next level, adding definition and shape to a monolid. Asian eyes can get away with really long lashes due to the space between the eye and the brow.
A lot of lashes are designed to create a feline, winged look but Asian eyes are already rocking this shape so instead should opt for a curly pair that opens the eye upwards, making them look rounder. Line only the top waterline to really accentuate the almond shape of the top lid - we find sooty, gel liners work really well here.
To really exaggerate the shape of the eye, try contrasting colours at the inner and outer corners. We're no stranger to an exaggerated cat eye but don't forget about the inner corners too. A large black wing elevates the eye outwards and a contrasting dusting of pearl eyeshadow in the inner corners will continue to extend the shape inwards, for a super-fierce feline shape and absolutely giant eyes.