Versace are bringing out a new mens fragrance, called Eros, inspired, as Donatella Versace put it the Greek god of love and the son of Aphrodite. Greek Mythology was also one of Gianni Versace the houses founders key influences and the scent aims to channel unbridled sexual attraction according to WWD.
The campaign image for the fragrance is, naturally enough, a muscle-bound bronzed Adonis, also known as male model Brian Shimansky, who was shot by Mert & Marcus under Donatella Versaces creative direction.
Will Brian join the pantheon of the most iconic mens fragrance campaigns though? Only time will tell. Meanwhile we need no further excuse to bring you a parade of fine-smelling chaps from throughout the ages from David Gandy to James Franco and Jude Law.
Enjoy . . .
Brian Shimansky for Versace Eros
Aaron Frew for cK One
Alexander Skarsgard for Zoom
Burberry The Beat featuring Alex Pettyfer, George Craig, Will Cameron, Jonny Epstein and Craig Walker
David Gandy for Dolce & Gabbana Light Blue
James Franco for Gucci by Gucci
Josh Harnett for Armani Diamonds
Jude Law for Dior Homme intense
Marc Jacobes for Marc Jacobs BANG
Yves Saint Laurent nude for his Pour Homme perfume in 1971
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