Here’s something to brighten up this drizzly Monday afternoon for a few minutes – a wonderfully evocative condensed history of Chanel No5, featuring ad campaigns, imagery and footage from the 1920’s onwards.
The film takes us from Coco Chanel’s original brief to her perfumier – the scent includes 80 different elements – right up to the news last week that the next face of the brand will be Brad Pitt, the first time in the brand's history that a man has been appointed to the role. Ah, it's enough to make us want to rush out a buy a bottle right now. Which presumably was the intention…
Watch the film here:
See the Chanel Spring Summer 2013 collection here
Find out why Karl Lagerfeld included that hula hoop handbag in his latest collection here