Stop everything! Youll want to sit and take in the following words: Gucci is to launch a cosmetics collection. Yes, really.
The super-brand (which has been busy popping up in the #ELLEFashionCupboard and winning prizes at the Chelsea Flower Show) has announced that its branching out into beauty, with a line that will include eye, face, lip, nail and skin-preparing products due to launch in September.
And the line wont have just any model as its face. Oh no, no, no: Charlotte Casiraghi, daughter of Princess Caroline and fifth in line to the throne of Monaco, will front the collection, in shots taken by renowned photographers Mert Alas and Marcus Piggott.
While there are no further details about the range as yet, its fair to say were excited. Good enough for a Princess = good enough for us.