H&M released photos from the football stars first bodywear collection online. According to the accompanying press release, the range has quality and longevity at its core and is the result of 18 months of research and development.
Call us crazy, but how much development could it have taken to come up with several varieties of pants (white, grey and black), vests and t-shirts? Still, lets salute the R&D executive who flipped past an Emporio Armani ad and decided to put Beckham and his oiled pecs front and centre in our magazine pages, once again.
Back to the press release: The collection aims to set a new standard in mens bodywear for the 21st century. It might even prompt us to shop for mens underwear. Just in time for Valentines Day, right?
David Beckham for H&M launches into 1,800 H&M stores and online on 2 FebruaryMore