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Celebrity Style

Florence Welch embarks on new tour and guess who she is wearing…

By Tamsin Crimmens

Florence and the Machine is about to take its ‘Ceremonials’ tour through the US and Europe—and front-woman Florence Welch will be just as well-dressed for this tour as she was for her previous round of concerts.


Welch will wear an assortment of outfits designed especially for her by Gucci Creative Director Frida Giannini .


‘I am so grateful to Frida and feel very fortunate to be collaborating with Gucci again,’ Welch told WWD reporter Cynthia Martens.Reports say that the singer was ‘drawn to the drama of [Gucci’s] collection’ when first seen on the runway.


Giannini said she wanted to take a dark and romantic yet modern approach to the singer’s onstage wardrobe. Giannini hopes the clothes will exemplify the singer’s glamorous and dramatic attitude.


The Florence and the Machine tour will start on 14 September with live shows in cities across the US and Europe. The finale hits Dublin on 12 December.

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