Amid the celebrations of the Keeping Up With The Kardashians 10th anniversary and batting off rumours regarding Kylie Jenner's shock pregnancy with boyfriend, rapper Travis Scott, it appears Kim Kardashian is taking the opportunity - and publicity - to plug her numerous entrepreneurial ventures.
In a interview with The New York Times' new Singapore-based publication, the 36-year-old has opened up about her new-found passion for designing clothes for children, years after carving out a name for herself in the fashion industry and dressed by the likes of designers Olivier Rousteing, Azzedine Alaia and Riccardo Tisci.
In May, the highest-paid reality star and her husband, rapper Kanye West launched their long-awaited kids clothing line and showed off the designs using her mini-me daughter, North, as her model.
Discussing the collection, Kim admitted: 'It's been such a fun journey to figure out how our kids like to dress and how to make cool clothes for kids.
'We've always been tailoring things and cutting things up, or taking dresses of mine and cutting them down to North's size.'
North, if you ever want to get rid of a few of those hang-me-downs, you know where we are.
Elsewhere in the interview, the Calabasas-based star revealed she loves being a mother, weeks after it was revealed her and West were using a surrogate to carry their third child, rumoured to be due early next year.
'My whole world is my kids, it's all I care about… from literally every last thing that they do to what they wear, to all their activities,' she said.
'I love being their mom. I definitely don't hang out with my friends as much just because I have to be with my kids.'
This week marks one year since the media mogul was robbed in her Parisian hotel room; an incident which saw her fearing for her life held at gunpoint and losing millions of pounds worth of diamonds.
In the days that followed, Kardashian learned the burglars knew of her whereabouts as a result of posts on her social media accounts, and therefore she has reevaluated how she conducts herself on online platforms.
'I definitely get a lot more anxiety now, just with people knowing your every move.'
'It's funny – so much can go on at home but if you don't post about it, people think it never happened. So they'll say, "She hasn't posted with her sisters, she must be in a huge fight." But it's not what consumes me anymore, like how it used to…
'When you realise you can put a message out there and there's so many people listening, you look at life differently.'
Wise words, Kim.