3.1 Philip Lim and co. land at Gap next week
Last year Gap collaborated with several up and coming designers, winner's of the CFDA's Fashion Fund, to create the Gap Design Editions a collection of white shirts designed by emerging design stars including Rodarte, Doo.Ri and Thakoon.
Next week Gap are set to release a second collection of shirts and have teamed up with a new clutch of iconic American designers including Philip Lim, threeASFOUR and Band of Outsiders, all rising stars of the Council of Fashion Designers America and CFDA Fashion Fund winners.
"At Gap we're proud of our history of celebrating creativity, supporting emerging talent and inspiring our customers to wear classic American styles. We're thrilled to have the opportunity to support some of America's finest talent and to work with them to reinterpret that most iconic of wardrobe essentials - the classic white shirt," says Gary Muto, President of Gap Adult about the new limited edition collection that goes on sale next Thursday 15th April.
As well as snapping up a piece of limited edition fashion the promise of a slice Philip Lim on the high street (prices start at around £35) will no doubt have queues forming around the block next Thursday at Gap stores around the country. You have been warned - get shopping early.
By Laurelle Gilbert
Posted: 11 April 2008
You heard it hear first: London's legendary denim boutique run by jean genie Donna Ida is launching online.
From next month the treasures of Donna Ida in Knightsbridge will be available to buy online. The website will stock 20 premium and designer denim labels including Stella McCartney's new jeans - which are hitting stores right now. The site will also feature a 'Denim Dilema' section which will offer advice on which fit is right for which shape.
Until now the store has been a mecca for denim fans in London and for anyone visiting the capital wanting to find the perfect pair of jeans. Now you can get the Donna Ida experience anywhere in the world.
'We have built up such a great fan base of customers in store, a lot of whom travel and want to refer us to their friends and want to keep up with the latest trends while they are out of the country' Donna told us.
But will the online experience be the same as the service Donna provides in store? 'Our new website provides answers to all denim dilemmas and features a denim diary updated regularly to keep customers abreast of street trends and customer preferences. Plus now [you] can shop with us 24 hours a day even if they cant get to the store.'
The new www.donnaida.com goes live on September 1st.
By Laurelle Gilbert
Posted: 20th August 2008
