Team ELLE headed to matchesfashion.com last night for a sneak peek at Jerome Dreyfuss new s/s 2014 collection which, obviously, we immediately wanted all of. The man himself was there, mojito in hand, so we chatted about bags, a possible London store and his wifes (Isabel Marant) collection for H&M.
What was your inspiration for the s/s 2014 collection?
I dont have inspirations. The aim of my collections is always to make a womans life easier. I have the luck of having a wife who wears everything which inspires me a lot, so I put pockets everywhere, zips everywhere. I try to make each bag as practical as it can be, as light, as soft as possible. So just watching the girls, the way they act, the way they move, Im trying to make them bags that are useful to them all day, everyday.
Do you have a favourite bag?
Do you have children? Could you choose a favourite? No, usually when the collection is finally finished and in store I cannot look at it aymore, I have to move on.
Why do all the bags have mens names?
It started with a joke, a friend came up to see me and she tried one of the bags on and the strap was too short so it was really on her breast and I said Oh, I wish I could be a handbag. Its really stupid but its the way we started. Maybe one day Im going to be too old school and my jokes are going to be old and only old women will laugh at my jokes but thats not a big deal!
Do you have plans to open a store in London?
Im thinking about it. Im visiting some stores tomorrow.