You might not be immediately familiar with the name Agnona, but we predict youre about to be and that tonights feting of the brand at Milan Fashion Week is whatll prove it.
An Italian label with 60 years heritage, Agnona will tonight launch collection zero: the long-awaited new fashion concept from Stefano Pilati, who is as intent on breaking the fashion rules as his successor at the house-formerly-known-as-YSL.
No catwalks here; instead, the collection is presented in a shop, and you can buy from it. You can forget everything you know about cycles and seasons, too this isnt spring/summer. Its zero. The next collection will be one.
Intrigued? Take a sneak peek at what collection zero looks like above, and stay tuned for party coverage, direct from Milan.
Mr Pilati, weve missed you.