While were on the subject of babies, meet the newest arrival in the fashion world: Attilio Akaash Gamba.
Like Prince George, hes a first for his mum, India-based designer Saloni Lodha. He arrived on 14 July, weighing in at 7lb 10oz.
We are over the moon and all in good health, says Saloni, whose own-name label is stocked at the likes of Selfridges, Matchesfashion.com and Harrods in the UK.
Attilios schedule is a little more relaxed than that of the new prince, though we understand that they have a couple of favourite activities eating and sleeping in common.