Fashion supports Enough Food for Everyone

Paul Smith leads global hunger campaign

With the G8 summit now in session in London, Enough Food for Everyone is highlighting the issue of global hunger. In an event in London’s Hyde Park on Saturday 8 June, a slew of celebrities including Rita Ora, David Beckham and Gemma Arterton pledged their support. Beckham said, "In the next few weeks, G8 leaders could decide the fate of millions of children around the world. I want them to stop the scandal of hunger."

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British designers also showed their support, calling on people to wear their UK-made, 100% recyclable IF wristbands to raise cash for and consciousness of the campaign. Each of the high-profile fashion names was asked about the biggest ‘WHAT IF’ in their own personal lives…

Sir Paul Smith

“WHAT IF I had never met Pauline?”

Julian McDonald OBE

“WHAT IF Karl Lagerfeld hadn't spotted me?”

David Koma

“WHAT IF I could live forever, where would fashion take us?”

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Bora Aksu

“WHAT IF I had followed my family profession as a Doctor?”


“WHAT IF three wasn’t the magic number?”

Fyodor Golan

“WHAT IF we had never met?”

William Tempest

“WHAT IF I didn't leave Paris?”

Jena Theo

“WHAT IF we hadn’t met at London College of Fashion?”

Wristbands are available at or at Oxfam and Save the Children shops nationwide for a suggested donation of £1 each.

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