The 30-year-old who also cut her teeth on The Row starts work in the role of creative director today, replacing Sharon Wauchob, who has helmed the eco-friendly label for three years and is leaving to focus on her own-name label.
The appointment of Sherman is a significant one for Edun, which was founded in 2005 by Ali Hewson and her rockstar husband Bono. Not only does she come with a cool brand association, but she is to be the labels first full-time creative director, based at its New York headquarters.
Coming from her success with two well-respected brands, Danielle brings her experience and strong design sensibility to Edun, Hewson commented to WWD. Bono and I are impressed by her creativity and believe her unique approach and vision will help grow the brand.
Edun is part-owned by LVMH Moët Hennessy Louis Vuitton, which acquired a 49% stake in 2009.