Go behind the scenes with Rihanna for River Island

Hear what the singer has to say about her collection for River Island, plus get a first look at some of the pieces from her collection.

MOST POPULAR

The buzz surrounding this year’s hottest high-street hook-up, the collaboration between River Island and Rihanna, shows no sign of dying down and today it’s got an extra boost thanks to a new behind the scenes film.

Announced back in July 2012, the collection is set to be unveiled during London Fashion week on 16 February before hitting stores on 5 March. So far, to whet our appetite, we’ve seen the singer herself wearing a navy jumpsuit from the collection, as well as pictures tweeted from the campaign shoot. And now River Island has released a film showing Rihanna examining pieces from the collection, as well as talking about why she decided to do it – and why she loves British style.

ADVERTISEMENT - CONTINUE READING BELOW

She also reveals a bit about what has inspired her collection. 'My style is definitely influenced by my mood so my collection will definitely have a range of different moods, different attitudes, because I’m assuming my fans will be the same way,' she says. 'The collection is casual, it’s chic, it’s flirty I wanted it to be for all body types, I wanted all different types of girls to really want to wear it and feel comfortable in it but still feel edgy, I wanted character to come out in the clothes without trying to hard.'

MOST POPULAR

Hear what she had to say, plus get a first look at some of the pieces from her collection, in the film below:

<object id="flashObj" width="340" height="200" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,47,0"><param name="movie" value="http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1" /><param name="bgcolor" value="#FFFFFF" /><param name="flashVars" value="@videoPlayer=2124722599001&playerID=1719536881001&playerKey=AQ~~,AAAAABn4dxs~,AY7gyox5PDi_PE120JWsev9MDwmlXCJp&domain=embed&dynamicStreaming=true" /><param name="base" value="http://admin.brightcove.com" /><param name="seamlesstabbing" value="false" /><param name="allowFullScreen" value="true" /><param name="swLiveConnect" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1" bgcolor="#FFFFFF" flashVars="@videoPlayer=2124722599001&playerID=1719536881001&playerKey=AQ~~,AAAAABn4dxs~,AY7gyox5PDi_PE120JWsev9MDwmlXCJp&domain=embed&dynamicStreaming=true" base="http://admin.brightcove.com" name="flashObj" width="340" height="200" seamlesstabbing="false" type="application/x-shockwave-flash" allowFullScreen="true" allowScriptAccess="always" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></object>

Read Next: