Hunter Boots give their profits some welly

Hunter sales are up

Not everyone is upset that we had such a rain-lashed summer this year: Hunter Boot Ltd, the company behind the practical-yet-fashionable wellies worn by everyone from the Queen to Kate Moss, have been doing rather nicely. It has just announced its sales rose by 38 per cent to a value of £78m in 2011.

UK sales rose 53 per cent, while even in the USA – not a country traditionally associated with gumboots – sales were up by 11 per cent. Proof that savvy marketing by the brand in recent years, now as much must-wear festival gear for the fashion crowd as essential kit for people who actually live in the countryside, is paying dividends.

ADVERTISEMENT - CONTINUE READING BELOW

Indeed, recent spots of young women catching the Tube or marching down Oxford Street in their Hunters proves what country folk have always known: these wellies are too good to just save for an annual outing at Glastonbury.

See our Secret Garden Party gallery here

Read Next: