A new boss for Vionnet

A brand emblematic of French style has a new London-based owner. Goga Ashkenazi, the Kazakh socialite and oil billionaire, has acquired a majority stake in Vionnet.

Ashkenazi is understood to have sought fashion holdings for some time. Her investment will fuel Vionnet’s global development, starting with the opening of a dedicated boutique in Paris.

Ashkenazi told WWD she was ‘delighted to join the Vionnet family, which is, without a doubt, already a success story. I admire all that the brand represents, including the team behind what has been created so far based on the principles and vision of Madeleine Vionnet.’


She will also serve as a brand ambassador, wearing Vionnet gowns to high-profile events including Thursday’s amfAR gala in Cannes.

Madeleine Vionnet founded her fashion house in 1912 and investors Matteo Marzotto and Gianni Castiglioni revived it in 2009.

Co-creative directors (and twin sisters) Barbara and Lucia Croce presented their first collection for the house in an intimate presentation at Paris Fashion Week in March. This October, the house will mount its first full-scale runway show since 1939, in celebration of its 100th anniversary.

See Vionnet's AW12 collection here

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