The BFAs honour the UK’s most influential designers, business leaders, models and celebrities in an event that invitees anticipate as something of a style Oscars.
This year’s ceremony, coming up in late November, promises to be as glittering an affair as ever, judging by the parade of impressive nominees filling the just-released shortlist.
Two of the most important awards are the Emerging Talent Award for Ready to Wear and the Best Designer Brand honours. The newbies up for consideration are J.W. Anderson, Mary Katrantzou and Peter Pilotto. In the more established category, the candidates are Burberry, Stella McCartney, Tom Ford and Victoria Beckham. Burberry and Beckham were nominated in the same field for last year’s awards.
Another category that caught our eyes was the Model of the Year category. At 19 years old, nominee Georgia May Jagger is less than half the age of fellow contenders Kristen McMenamy (46) and Stella Tennant (40).
The newly reintroduced Red Carpet Award, which honours a British designer who has created global awareness of their designs in the media, will go to Antonio Berardi, McCartney or Beckham. Charlotte Olympia, Emma Hill and Katie Hillier are up for the Accessory Designer award, while Jordan Askill, Nasir Mazhar and Tabitha Simmons are contenders for the Emerging Talent Award in Accessories.
The night’s greatest accolade, however, comes in the form of the Designer of the Year award. The three nominees in this category are Kane, Erdem and Burton for Alexander McQueen, all designers beloved by BFC ambassador Samantha Cameron.
‘This year’s nominees demonstrate the breadth and creativity London has to offer,’ BFC Chairman Harold Tillman CBE said in a statement. ‘The fashion brands and designers that are based here set the trends across the globe.’
Click here to view our video and coverage of the 2010 BFAs
Find out what Victoria Beckham had to say about her nomination for last year's BFAs
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